PAWER

Services:

Website / UX UI Design

Year:

2025

Project Overview

Pet adoption app, without a defined personal brand, that had overloaded feature set(search filters, messaging, scheduling, intake forms, education modules, admin analytics); inconsistent shelter data quality; poor design; poor mobile responsiveness and accessibility; confusing navigation and information architecture.

‍

Research Goals

The proposed “Pawer” aims to create a user-friendly digital platform that connects animal shelters, rescue centers, and potential adopters. This system would allow users to browse profiles of adoptable animals, filter by breed, age, or location, and directly interact with shelters through secure messaging or scheduling tools. The app can also include educational features such as pet care tips, vaccination reminders, and adoption guidelines to promote responsible ownership.

‍

Scope of Work

Website design and development
UX/UI optimization

Challange

How might we design a single pet adoption platform,with fast data entry, that feels simple and powerful, without sacrificing simplicity for one group to add features for another?

‍

Personas And Empathy Maps

At the begginning, to better understand the project's audience, I made universal personas and their empathy maps. The frustrations (such as "Poor Mobile Design," "Confusing Navigation," "Overloaded Feature Set") suggest that previous attempts at the product might have been built based on what the team thought was cool, rather than what users need, so my biggest role was to start designing for Sara (who is easily overwhelmed on mobile), David (who hates complex software), and Maria(who needs data dashboards).